Do you think SEO is not important for your website? If so, then reading this article might open up your eyes. You might be doing lots of advertising like paid ads, bulk emailing and other forms of online promotion. These are very good methods of getting lots of traffic and increasing sales. However, you are missing out on a large amount of traffic if you fail to do SEO for your website.
Most businesses make the mistake of ignoring SEO as they think they are doing paid advertisements and it is sufficient. The best thing to do is to go for paid traffic methods as well as do SEO simultaneously. There are millions of webpages on the internet. Many of the websites are of your competitors who are selling similar products and services. The internet usage is growing day by day and people from all regions of the world are now hooked on to the world wide web like never before.
Nowadays, people don’t have much hesitation in shopping online. Earlier many people would shy away from such an idea as they considered online shopping very risky. Such doubts and apprehensions are now gone and online purchasing is on the rise. The first place that many of these people go to find what they are looking for is the search engines. Imagine how much more traffic you may receive if your website is ranked on the first page for many keywords related to your business. All this is free traffic which is very interested in what you are offering.
When people search for something in Google, it displays 2 kinds of results – organic and paid listings. Paid listings are those for which advertisers pay money to Google when their ads are clicked. These ads are usually shown on the right hand side or on the top section of the search results.
Organic listings refer to those listings which Google ranks according to what it thinks are the best sites related to what the user has searched. Studies have shown that users are more likely to click on organic listings than on paid listings. The reason is that many people don’t trust ads. They feel that a website which has made it to the first page of search results must have some merit and therefore is more trustworthy. So, you might get more clicks and visitors if your site is listed in organic results. It is estimated that nearly 70 percent of users ignore paid ads.
Another interesting statistic is that most of the websites on internet receive a major portion of their traffic from search engines. This means that you just cannot ignore the importance of SEO if you seriously want to grow your business and get lots of customers online. One thing to keep in mind is that many of the people don’t go beyond the first or second page of search results. So, if you want to attract huge amounts of traffic, you have to try and get ranked among the first couple of pages. It is estimated that less than 30 percent of people go to the second page.
If less than 30 people out of 100 visit the second page of search results, imagine how many would go to the third page – hardly anyone. So, it is important to try and get ranked on the first or second page. SEO is an important part of online marketing and you cannot ignore it even if you are doing lot of other forms of marketing like social media promotions, email promotions or paid ads. You can carry on doing these things and also do search engine optimization for your website. When hiring an SEO firm, make sure they are experienced and know what they are doing. Look at their client portfolio and how many years of experience they have in this field.