[dropcap]S[/dropcap]EO shouldn’t just focus on your own website: one of the key factors Google – amongst others – considers is a site’s popularity. At the most basic level, this means Google will look to see how many other sites link back to yours (commonly known as backlinks). The more backlinks to your site, the better your ranking should be. Of course it is not quite as simple as this: our experts can talk you through the factors that you need to consider, and help you discover the best ways to increase your site’s ‘virtual footprint’.
Once we have completed the onsite optimisation we need to show the search engines how popular your site is. Simply put, this means that the search engines will see how many other sites are linking to yours. This is often known as backlinking. The more backlinks you have to your site then the better you should be ranking. This is an oversimplification of the process as you need the right backlinks from the right type of sites. If it is not done correctly then your site can be penalised. We will talk you through the process if you are curious or you can just let us work our mojo while you get on with the important business of running your business.