We know what your thinking, “What on earth is personal Imaging (PI)?”
Imagine an airline wants to send its First Class and Business Class frequent flyers an email with a special action. They want to personalise this email, which has one of their Airbus A380 airplanes in the header, and they want the passenger’s name written all over the A380, with perspective correctly set, with the right colours, which should make them think of a rainbow.
What the artist can do, is start designing this in Photoshop. Then, when it’s finished, it’s time to do it again, and again, and so on for each of the 2,350 passengers.
But here at DWR we have the know how to supply PI images on the fly, to any web based media (newsletters, web pages etc.), using any data, even the user list on your membership website. We can also provide ready made images to use or create bespoke images just for you.
The response rates that have been achieved by these more intelligent campaigns are as high as 20%. Website that have personalised text and PI images also have a much higher retention rate than those that don’t.
If you want to know more about how we can provide this service for you, either as part of your website or email newsletter campaigns, just get in touch!